Authors
Submit your research
Submission Guidelines
Editorial Board
Review Process
Publication Fee
Scirj Indexing

Publications
Research Journal
Special Issue
Thesis
Monograph

Research Library

RSS & Feeds

Subscribe

Scirj, Volume XIII [2025]
August Issue [In Process]
July Issue
June Issue
May Issue
April Issue
March Issue
February Issue
January Issue

Scirj, Volume XII [2024]
December Issue
November Issue
October Issue
September Issue
August Issue
July Issue
June Issue
May Issue
April Issue
March Issue
February Issue
January Issue

Scientific Research Journal

Scirj Volume XIII, Issue VIII, August 2025 Edition
ISSN: 2201-2796


Publication starts: 15th August 2025
Full Paper available from: 15th August 2025


A Corpus-based Discourse-historical Study on the Corporate Identity Construction of BYD
Shaoxuan Geng, Boyi Chen, Hui Zhang

Abstract: Research on the discursive construction of corporate identity, as an interdisciplinary study bridging linguistics and management, demonstrates pluralistic development trends in theoretical foundations and research design. However, significant methodological divergences persist, including limited integration of management theories and a lack of comprehensive theoretical perspectives or unified analytical frameworks. This study however conducts a discourse-historical approach analysis of corporate social responsibility reports of BYD, which integrates management theories with the corpus tool Wmatrix5 to investigate centrality, distinctiveness, and evolvability identities character constructed by BYD from both synchronic and diachronic perspectives. Furthermore, the research provides linguistic analysis and management-oriented interpretation of the underlying discursive practices and socio-historical contexts. The findings reveal that corporate social responsibility reports of BYD construct a centrality character as a comprehensive compliance-focused transportation solutions provider, a distinctiveness character as an intellectual-property-driven leader in green energy supply chains and an evolvability character as a pragmatic innovator pioneering globalized operation. These identity characters are achieved by highlighting key thematic domains such as Vehicles and transport on land (M3), Getting and possession (A9+) and Green issues (W5). Such constructions not only respond to the volatile international landscape and intensifying hyper-competitive market dynamics, but also reflect the comprehensive competence of BYD on how to build, maintain as well as adjust harmony relationships with multiple stakeholders, which leads to the improvement of corporate capabilities within this complex environment. This study offers insights into the interdisciplinary between linguistics and management science as well as diachronic dimensions of corporate identity research.

Read Full Paper

Reference this paper

Page 1-13