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Scirj Volume XII, Issue I, January 2024 Edition ISSN: 2201-2796 The Analysis of Tourist Perceptions Toward the Tourist Attractions in Larike Village at Central Maluku Regency Zany Irayati Aunalal, Gilberth Alvin Rumalatu, Alvian Sapulette, Alexander Andarias Patty, Conny E. O. Pelamonia Abstract: Purpose – This study aims to analyze the effect of the perception of information quality, service quality, and destination image on tourist satisfaction and to formulate alternative strategies for developing tourist destinations in Larike Village. Methodology – This research was conducted in tourist destinations in Larike Village using 297 visitors as respondents for two weeks. The survey conducted to get respondents to fill out the questionnaire was direct and through an online questionnaire. Data were collected through observation, direct interviews, focus group discussions, and questionnaires. The analysis technique uses SEM AMOS. Findings – The results of the analysis show that there is a positive and significant influence between perceptions of information quality and service quality on destination image, information quality and service quality on tourist satisfaction, and destination image perceptions on visitor satisfaction. Originality – The findings of this study show that the influence of destination image is quite important in terms of information quality and service quality on tourist satisfaction. In this study, it was found that the quality of information affects destination image which has not been tested by previous researchers. Reference this Paper: The Analysis of Tourist Perceptions Toward the Tourist Attractions in Larike Village at Central Maluku Regency by Zany Irayati Aunalal, Gilberth Alvin Rumalatu, Alvian Sapulette, Alexander Andarias Patty, Conny E. O. Pelamonia published at: "Scientific Research Journal (Scirj), Volume XII, Issue I, January 2024 Edition, Page 10-19 ". Search Terms: Perception of Information Quality; Service Quality; Destination Image; Tourist Satisfaction [Read Research Paper] [Full Screen] |
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